Edelweiss 2020 catalogue bets on storytelling to spread holiday cheer

In the 2020 catalogue, Edelweiss explores product storytelling as a new way to bring the holiday feeling onboard and encourages crew members to share their recommendations in terms of favourite travel spots and the must-have products depending on the destination you’re headed to.

To play it safe, passengers have the possibility to download the Inflight catalogue before departure on their mobile phone or any other electronic device. This guarantees a hygienic and safe shopping experience onboard.

The combination of storytelling and crew recommendations will ensure that passengers have access not just to the product information, but also the journey from idea to product and why these items should be included on your must-have list.

Catalogue Highlights

Retail inMotion joined forces with Edelweiss’ Product & Marketing team to develop a catalogue that has a clean, yet appealing design. In short, it offers the best of both worlds: a look that stays true to the carrier’s corporate identity and takes passengers’ needs for information and entertainment into consideration. 

The design for the Inflight Shopping catalogue was developed in-house for the very first time. The collaboration between Retail inMotion and Edelweiss boosted the interplay of onboard retail expertise with unique expertise on Swiss inflight business.

Because product storytelling can only get you so far, Edelweiss is adding crew choices to the mix, where cabin crew members have the chance to present their favourite products and explain why they prefer them. These pages, like the one below, give them the opportunity to recommend their favourite destinations to passengers, along with products that will come in handy on those trips, thus boosting the onboard retail experience.

This catalogue aims to satisfy all tastes, which is why it offers a healthy mix of commercial products (such as Yves Saint Laurent Touche Éclat and Calvin Klein Sheer Beauty), sustainable items like Bergson Ocean Watches, Bracenet Bracelet or Elari rechargeable batteries, as well as products that are typically Swiss (Victorinox watch). And, since many people already have Christmas on their mind, we’ve made sure that all these products are great holiday gifts. Christmas shopping can be exhausting, so why not scope out sales early to beat the rush?

Last but not least, sustainability is once again front and centre. In addition to focusing on sustainable products and the inspiring stories behind them, the actual catalogue is printed on environmentally friendly paper. 

Product Sneak Preview

The list of products included in the new Edelweiss catalogue includes the Bracenet Unisex bracelet, which is handmade from old or savaged fishing nets, also known as "ghost nets" that drift uncontrolled through the water and can become death traps to ocean life. A part of the profit is donated to “Healthy Seas”, an ocean protection organization that cooperates with partners to ensure these nets are salvaged.

Speaking of bracelets, aviation enthusiasts will love this one! EIGHT8R is a unisex bracelet made out of ultra -lightweight carbon combined with a tear-resistant parachute cord. Furthermore, the product uses authentic aviation-related materials. The bracelet, which comes in one size, features an adjustable closing loop to allow for an easy handling. Earlier this year, the company, which was founded in 2017, joined forces with the charity organization “Pilots for Charity” to help sick and disabled children fulfill their dream of flying. For one day, the little ones can become pilots and experience all the excitement via a simulator.

For passengers interested in a quality timepiece, Bergson Ocean is a Christmas gift anyone would appreciate, as it goes with any look, from business attire to casual apparel. The strap is made from 100% recycled PET bottles by the well-known Danish company KVADRAT. Bergson watches combine down-to-earth, maritime-inspired style with sustainability.

Finally, if you need something that is both functional and sustainable, this product is for you: two AA EcoBatteries with a USB connector for charging. The batteries are not only cost-effective, but also environmentally friendly.  Each of the batteries can withstand up to 500 charging cycles, which means that one EcoBattery replaces 500 disposable batteries. This puts things into perspective, doesn’t it?  

Recent Articles

Culture

The Mum Guilt Generation

Striving for diversity is at the heart of what we do at Retail inMotion. Because we want to make sure our employees feel at home here, we need to be able to have tough conversations about tough topics and NOT accept the Status Quo. One of these status quo topics that we love to challenge is the area of “Mum guilt”.

Read More »
Culture

In Focus: International Day of Families

amilies come in many shapes and sizes. Family dynamics and challenges can be relatively simple or complex. There is literally not one-size-fits-all and I would love to dispel the thinking that, as a business, we only consider families with a traditional mum, dad and kids.

Read More »

Meet Trish Costelloe

Chief Customer Officer

I am an innovative customer centric leader, passionate about people, quality, and the customer. I love that I am empowered here at Retail InMotion to lead our teams to deliver value to the customer. We use our global market expertise and insights to make a difference by driving out impactful innovative solutions. My focus is to partner with our people and customers to drive out and deliver a best-in-class customer experience, the opportunity to lead and transform that experience is what excites me on a day to day basis.

Meet Elizabeth

CFO

There is never a dull day working at Retail inMotion, our industry is in a rapid transformation which means the pace is fast and often complex but what I love most about facing these challenges is the people I get to work with every day. Our people are diverse and multicultural and this inevitably creates teams where new ideas and solutions are created – leading these teams is the most rewarding experience.

Laura Rösges

.

Of course, working in a growing company with international colleagues & customers is great - However, what truly delights me, are the teams and personalities working at RiM turning customer ideas into flying concepts! At RiM, there's always room to bring in new ideas on how to reimagine onboard experiences or try out new approaches to drive our business, which I simply love.

Meet Iarfhlaith

CTO

As the CTO at RiM, I am responsible for the global technology strategy. While overseeing Product, Engineering, Delivery, IT Ops and Security, I also enjoy the challenge of scaling RiM's technology capabilities for the next phase of growth for the company, and building a high performance organisation to deliver it.

Meet Colin

I am working at RiM since 2015. Watching how the customer base and solution grow into the industry leader during this time still gives me immense pride. It is still, all those years later, truly a special place to work. Without sounding cliché - every day brings something new, usually a new problem we need to resolve. Part of the RiM DNA is problem solving ability and doing this with our teams gives me a lot of satisfaction.

Meet Mir

Head of Retail NAM Region

Best thing about working for RiM is the team of creative, spontaneous and hardworking people that create a memorable Inflight experience for our clients and their guests onboard. We have a very unique culture that encourages each team member to bring their best out for our clients. We all enjoy our jobs and believe in our purpose which makes every work day fun and exciting. As they say there is “never a dull moment” at Retail inMotion.

Meet Michelle

Retail Director

I love working at RiM because the culture of our company means that everyone has a voice and we are all part of the difference we make together. We are free to make changes as part of a team and also as part of the Retail inMotion family. Travel retail involves so much more than I ever could have imagined and every day is different, exciting, challenging, and sometimes even a bit crazy.

Meet Sara

Head of OBR EMMA Region

I love working here especially because of the opportunities I was able to experience in different parts of the world and with different colleagues. These past years here have been a lot of work, growth and fun, and this is why we keep working together. Much more yet to come!

Meet Robert

Head of Retail APAC Region

RiM provides me with an environment and culture that empowers myself and my teams. Innovation and creativity are key to this culture and lead to a challenging but highly rewarding career. My role allows me not only to lead business development in my region but also to implement and then ensure performance standards for new business opportunities, so no day is every really the same, the diversity of challenges is a key driver of my personal and professional fulfilment with RiM.

Meet Stephanie

Global Head of HR

I love working here because I have been given the freedom to drive my purpose in life, which is to show people that they can belong and be supported, whilst having a satisfying and successful career. I am incredibly proud of my People Success Team, we have created an environment where each of us thrives and we work hard together to continue spreading that experience throughout the company.

Meet José

Head of Onboard Retail Europe and Managing Director Retail inMotion GmbH

RiM for me is not only the company I work for but part of my family. I had the chance to build up a team from 6 people to more than 100. More than 50% of the team I interviewed and hired myself. Apart from this, it is the inflight and travel retail industry which offers me the opportunity to work with a totally diverse universe of people and challenges me operationally and strategically every day. This is why I love working at Retail inMotion.

Meet Roy

In House Counsel

I love being a part of a global, committed, innovative, and diverse community bringing our customers and their passengers a better inflight experience.