Crew Events and Activities

Every year, our Crew Engagement team meets tens of thousands of crew members at our roadshows, training sessions, and elite awards events. We welcome every opportunity to connect with our audience. While our team have the chance to reconnect with our aviation roots we, in turn, provide the crew with a social environment.

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Crew Events

We love interacting with crew, either face-to-face or virtually. We have devised and hosted numerous events around the world to ensure crew are motivated and excited with all things retail. For those who excel in this field, we have created a high-profile gala event to acknowledge and reward their achievements.

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Product Roadshow

New, innovative products on board often invite questions. Our product roadshows give crew a chance to touch, feel, and sample the products. It is an opportunity to meet suppliers and have their questions answered. Crew members become product experts, delivering the best sales experience to the customer on board.

Crew Quotes