Our Timeline​

Our Company Timelime

Retail inMotion was founded in 2004. Since then, RiM has grown from a small team to more than 300 employees. We are proud to have achieved the fastest growth of any airline technology company worldwide. Since 2014, we have been a wholly owned subsidiary of the LSG Group.


First man on the moon

Neil Armstrong’s first steps on the surface of the moon fundamentally changed the world and the way we look at life.

As we don’t actually work in the aerospace industry, you might be wondering why our mascot is an astronaut called ‘Hubble’. Take a look at our Careers page and you’ll understand! When we’re hiring we look for people who, just like our solutions, are out of this world!


Retail inMotion was born

One glorious day in 2004, a dream became a reality. That’s the day our fledgling start-up came to life. It looked a bit different back then but our culture, and our mission to change the industry through our innovations, is as passionate as ever!


Baggie drinks

In 2005 we created media controversy in Ireland by solving a logistics and stock issue for pubs and airlines by inventing a “baggie”. This was a single size serving of alcohol in a small bag. Uproar ensued! We even appeared on the then very famous “Gerry Ryan Show” on Irish Radio, defending ourselves from accusations that we were trying to get the children of Ireland drunk!! We no longer sell “baggies” but the controversy did get us noticed by some big players in the market.


First major contract awarded

Every start-up has a defining moment that totally changes the mindset of the company. For Retail inMotion, that moment was when we were awarded our first major contract. Since then, we have continued to work with Ryanair, one of Europe’s largest airlines, as a partner and a growth enabler. 


Boxerchips invention

Chips in a box… Revolutionary and delicious.

Boxerchips were designed to fit perfectly into an airline trolley. They save space, save weight and taste great!


Vector begins at Ryanair

Ryanair was the first airline to use the full suite of Retail inMotion technology.

From stock ordering to warehouse management, Vector records sales, analyses and predicts stock loadings, and is a dynamic and ever-evolving tool for increasing revenue and streamlining costs for airlines.


First Android ePOS

American Airlines was the first airline in the world to deploy a Mobile Device POS solution, which was created and delivered by Retail inMotion.

We engineered a device capable of providing seat maps, crew scheduling integration and integrated card payment capabilities, and supplied 30,000 units to the airline.


Retail inMotion partners with LSG Group

We began working with LSG Group on the implementation of a global on-board retail technology solution for Eurowings. Watch this space – this relationship would be the start of something amazing!


Crumble & Co. cakes pulled out of the oven

The development of our Crumble & Co. range.

This was the perfect marriage of function and deliciousness. These shelf-stable cakes were just what passengers wanted to enjoy with a delicious hot drink on board. Even the recipe was developed by a member of the Retail inMotion team!

SuprLid – the inflight coffee revolution

This is when we revolutionised the on-board coffee drinking experience. Thanks to SuprLid, passengers can enjoy freshly ground coffee, filtered in-cup. Instant coffee has finally met its match!

Full Inflight Retail outsource begins

This was the year we went from being a just a supplier, to managing the entire end-to-end retail experience for airlines.


Vector becomes the leading onboard retail management solution

By 2015, 10 airlines had chosen our technology for their on-board retail programs. Our IT team had grown to over 70, and we are working with airlines across three continents.


RiM and LSG Group join forces

In 2016 our industry-leading company partnered up with one of the largest players in the inflight services industry.

We were (and are!) thrilled to be part of the LSG Group in a mutually beneficial partnership, as we tap into their global network and begin our global expansion.

Our innovative pre-order solution hits the market

We developed a pre-order IT solution which allows passengers to choose from an airline’s inflight meal selection, before their date of departure.

This pre-order solution is scalable and can be integrated into any airline’s booking system, providing order information in real time.


Great Place to Work winner

We were officially recognised as a really great workplace in Ireland! We knew already but it was great to hear someone else say it!

Retail inMotion expands to The Lone Star State

That’s when we landed in Texas, y’all!

 2017 started off in a BIG way as we officially opened our North American office, so that we could serve our existing customers better and expand further into the US market. Our cowboy team in Dallas is fully equipped to help us expand Retail inMotion across the pond.

32 airline customers, and beyond…

At Retail inMotion, we are always looking forward to the future!

Our experts constantly monitor what is happening in the industry, looking for ways to increase ancillary revenues for airlines today and how the industry might evolve into the future.

5 year contract with Aer Lingus

Another red letter day for this Irish start-up was when we signed with the country’s national airline. Now both major Irish carriers were Retail inMotion clients!


First customer in Middle East – Etihad

In 2018 we achieved another first! We gained our first customer in the Middle East, where we also opened a new office


Sale of digital solutions (webshop, menu cards, preorder)

With the onset of COVID we found new ways to support our clients.

With social distancing and other restrictions, crews had to be able to serve passengers with as little interaction as possible. As always, we were happy to innovate! The result was the launch of the RiM web shop, digital menu cards and pre- order innovations.

Go Live with on board retail of Lufthansa, SWISS, and Austrian

Going live with three giants of European aviation – Lufthansa, Swiss and Austrian Airlines – was a particularly proud moment for us.

Go Live of Easyjet IT contract

Unlike some people, we didn’t get to learn a new language or bake banana bread during COVID.

After a couple of quiet months, when the aviation industry was initially hit, we went from strength to strength, including going live with another powerhouse of aviation – Easyjet!


Go Live of Boutique business for Lufthansa and SWISS

Adding to our list of solutions for Lufthansa and Swiss, we brought them our innovative boutique solution in 2022.

Who We Are

We are a relatively small company with huge ambitions, a bunch of individuals who have a lot of fun together. Diversity is literally in our DNA, with our flat, international, agile workforce. We make things happen through collaboration, curiosity, communication and creativity.

Who We Are

Our Customers

Over 40 airlines globally trust Retail inMotion

Meet Trish Costelloe

Chief Customer Officer

I am an innovative customer centric leader, passionate about people, quality, and the customer. I love that I am empowered here at Retail InMotion to lead our teams to deliver value to the customer. We use our global market expertise and insights to make a difference by driving out impactful innovative solutions. My focus is to partner with our people and customers to drive out and deliver a best-in-class customer experience, the opportunity to lead and transform that experience is what excites me on a day to day basis.

Meet Elizabeth


There is never a dull day working at Retail inMotion, our industry is in a rapid transformation which means the pace is fast and often complex but what I love most about facing these challenges is the people I get to work with every day. Our people are diverse and multicultural and this inevitably creates teams where new ideas and solutions are created – leading these teams is the most rewarding experience.

Laura Rösges


Of course, working in a growing company with international colleagues & customers is great - However, what truly delights me, are the teams and personalities working at RiM turning customer ideas into flying concepts! At RiM, there's always room to bring in new ideas on how to reimagine onboard experiences or try out new approaches to drive our business, which I simply love.

Meet Iarfhlaith


As the CTO at RiM, I am responsible for the global technology strategy. While overseeing Product, Engineering, Delivery, IT Ops and Security, I also enjoy the challenge of scaling RiM's technology capabilities for the next phase of growth for the company, and building a high performance organisation to deliver it.

Meet Colin

I am working at RiM since 2015. Watching how the customer base and solution grow into the industry leader during this time still gives me immense pride. It is still, all those years later, truly a special place to work. Without sounding cliché - every day brings something new, usually a new problem we need to resolve. Part of the RiM DNA is problem solving ability and doing this with our teams gives me a lot of satisfaction.

Meet Mir

Head of Retail NAM Region

Best thing about working for RiM is the team of creative, spontaneous and hardworking people that create a memorable Inflight experience for our clients and their guests onboard. We have a very unique culture that encourages each team member to bring their best out for our clients. We all enjoy our jobs and believe in our purpose which makes every work day fun and exciting. As they say there is “never a dull moment” at Retail inMotion.

Meet Michelle

Retail Director

I love working at RiM because the culture of our company means that everyone has a voice and we are all part of the difference we make together. We are free to make changes as part of a team and also as part of the Retail inMotion family. Travel retail involves so much more than I ever could have imagined and every day is different, exciting, challenging, and sometimes even a bit crazy.

Meet Sara

Head of OBR EMMA Region

I love working here especially because of the opportunities I was able to experience in different parts of the world and with different colleagues. These past years here have been a lot of work, growth and fun, and this is why we keep working together. Much more yet to come!

Meet Robert

Head of Retail APAC Region

RiM provides me with an environment and culture that empowers myself and my teams. Innovation and creativity are key to this culture and lead to a challenging but highly rewarding career. My role allows me not only to lead business development in my region but also to implement and then ensure performance standards for new business opportunities, so no day is every really the same, the diversity of challenges is a key driver of my personal and professional fulfilment with RiM.

Meet Stephanie

Global Head of HR

I love working here because I have been given the freedom to drive my purpose in life, which is to show people that they can belong and be supported, whilst having a satisfying and successful career. I am incredibly proud of my People Success Team, we have created an environment where each of us thrives and we work hard together to continue spreading that experience throughout the company.

Meet José

Head of Onboard Retail Europe and Managing Director Retail inMotion GmbH

RiM for me is not only the company I work for but part of my family. I had the chance to build up a team from 6 people to more than 100. More than 50% of the team I interviewed and hired myself. Apart from this, it is the inflight and travel retail industry which offers me the opportunity to work with a totally diverse universe of people and challenges me operationally and strategically every day. This is why I love working at Retail inMotion.

Meet Roy

In House Counsel

I love being a part of a global, committed, innovative, and diverse community bringing our customers and their passengers a better inflight experience.