About Us

Our company is a collective of amazing people striving to build delightful products.

Technology Company by choice and retailers at heart – here at Retail inMotion we understand aviation retail like no other. We are the first address for both, legacy carriers seeking the new and newcomers in the low-cost carrier aspiring to level up their onboard concept. We have a global footprint, a broad customer network, strong retail brands and partners, and all tools in-house. Finally, we are big believers in the value of co-creation and collaboration, so we dedicate time and effort towards finding the right enablers in order to develop truly innovative solutions. We understand that in order to create value and unique products that exceed the expectations of our customers, it is crucial to turn stakeholders into partners. And this is where the magic happens.

Who We Are

We are a relatively small company with huge ambitions, a bunch of individuals who have a lot of fun together. Diversity is literally in our DNA, with our flat, international, agile workforce. We make things happen through collaboration, curiosity, communication and creativity.

Who We Are

Our Awards

Platinum Award Winner 2020 | ETIHAD
Retail inMotion and their design partner Identity have been awarded the prestigious Platinum Award at the Hermes Awards for “Vibe”,  Lifestyle Shopping Guide created for Etihad Airways. It covered the latest fashion and lifestyle trends and took readers on a journey to the depths of the luxury universe of top brands, cult products and exclusive releases. The latest events, shows and travel destinations were tackled and regular features included top tips on favorite travel products from selected crew members. 
Best Onboard Snack Winner Business Class 2020 | SWISS
Retail inMotion partnered with Swiss International Air Lines and Globus Delicatessa to develop a world-class, premium short-haul Business Class concept, prepared daily at Globus downtown Geneva to ensure freshness. The product can be found aboard short-haul SWISS flights from and to Geneva. The meal experience leverages the strengths of the Globus brand, known for premium product sourcing and fresh selection. The menu is tailored specifically for airline handling and onboard culinary experience.  
Best Onboard Beverage Winner 2020 | SUN EXPRESS
Sprout Spoon is a multi-functional tea solution comprising a foldable spoon, tea bag and stirrer in one. To use it, all you have to do is unfold and brew it in hot water for a cup of delicious tea. After use, the ‘squeeze and drip-free function’ means no additional napkin is required. The product is served in a Sprout-branded recyclable paper cup. Sprout Spoon helps cut both costs and waste, and offers passengers an item that enables them to make a positive contribution to the world.
Best Sustainability Winner 2020 | SWISS
While developing ALPS, the Advanced Loading Planner for Swiss, we at retail inMotion used our IT knowledge and experience in operations to build a tool that decrease costs and increase passenger satisfaction. Based on data science algorithm and overseen by the operations team, ALPS is able to process thousands of consumption and missed consumption data to predict future consumption, thus enabling the airline to quickly respond to route changes, as well as modifications in customer behavior. 
Catering Innovation Winner 2020 | SUN EXPRESS
With ‘We Care’ the aim was to empower passengers to choose sustainable. ‘We Care’ is about offering an assortment of products with a sustainable character to the passengers. The ‘We Care’ pages included the following products: Spout Tea Spoon and Sprout Pencil, The Kind Company Power Balm, Barilla Maccheroni Tomato & Basil and nucao’s Cashew Vanilla Chocolate Bar. Each product or company included in ‘We Care’ has a strong focus on sustainability.

Including 23 new customers since 2017

Usage of RiM Technology
1 %

Throughout all commercial Aircrafts 

Billion Euro

Annual sales generated annually by using vPOS


Compared to 25 employees in 2013 and still growing

Handheld Devices

Used by Airline crew in different Airlines around the world

Revenue Growth
1 %

From 27 million in 2013, to 252 million in 2020

Retail inMotion achieved the fastest growth of any airline tachnology company worldwide

Global Offices








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Our Customers

Over 40 airlines globally trust Retail inMotion

Our People

At Retail inMotion we see the people as our biggest asset for the success of the company

Our people are our greatest asset. They are the ones
driving every part of our business. We are working hard to
become an employer of choice and already are industry
leaders in the Recruiting, Onboarding and Diversity
aspects of employment. Our People Mission is to Change
the Way People Experience Work. We do that by being the
best business partners and being known for caring and
having a genuinely ‘family first’ ethos. 

Our History

Who We Are

Meet Trish Costelloe

Chief Customer Officer

I am an innovative customer centric leader, passionate about people, quality, and the customer. I love that I am empowered here at Retail InMotion to lead our teams to deliver value to the customer. We use our global market expertise and insights to make a difference by driving out impactful innovative solutions. My focus is to partner with our people and customers to drive out and deliver a best-in-class customer experience, the opportunity to lead and transform that experience is what excites me on a day to day basis.

Meet Elizabeth


There is never a dull day working at Retail inMotion, our industry is in a rapid transformation which means the pace is fast and often complex but what I love most about facing these challenges is the people I get to work with every day. Our people are diverse and multicultural and this inevitably creates teams where new ideas and solutions are created – leading these teams is the most rewarding experience.

Laura Rösges


Of course, working in a growing company with international colleagues & customers is great - However, what truly delights me, are the teams and personalities working at RiM turning customer ideas into flying concepts! At RiM, there's always room to bring in new ideas on how to reimagine onboard experiences or try out new approaches to drive our business, which I simply love.

Meet Iarfhlaith


As the CTO at RiM, I am responsible for the global technology strategy. While overseeing Product, Engineering, Delivery, IT Ops and Security, I also enjoy the challenge of scaling RiM's technology capabilities for the next phase of growth for the company, and building a high performance organisation to deliver it.

Meet Colin

I am working at RiM since 2015. Watching how the customer base and solution grow into the industry leader during this time still gives me immense pride. It is still, all those years later, truly a special place to work. Without sounding cliché - every day brings something new, usually a new problem we need to resolve. Part of the RiM DNA is problem solving ability and doing this with our teams gives me a lot of satisfaction.

Meet Mir

Head of Retail NAM Region

Best thing about working for RiM is the team of creative, spontaneous and hardworking people that create a memorable Inflight experience for our clients and their guests onboard. We have a very unique culture that encourages each team member to bring their best out for our clients. We all enjoy our jobs and believe in our purpose which makes every work day fun and exciting. As they say there is “never a dull moment” at Retail inMotion.

Meet Michelle

Retail Director

I love working at RiM because the culture of our company means that everyone has a voice and we are all part of the difference we make together. We are free to make changes as part of a team and also as part of the Retail inMotion family. Travel retail involves so much more than I ever could have imagined and every day is different, exciting, challenging, and sometimes even a bit crazy.

Meet Sara

Head of OBR EMMA Region

I love working here especially because of the opportunities I was able to experience in different parts of the world and with different colleagues. These past years here have been a lot of work, growth and fun, and this is why we keep working together. Much more yet to come!

Meet Robert

Head of Retail APAC Region

RiM provides me with an environment and culture that empowers myself and my teams. Innovation and creativity are key to this culture and lead to a challenging but highly rewarding career. My role allows me not only to lead business development in my region but also to implement and then ensure performance standards for new business opportunities, so no day is every really the same, the diversity of challenges is a key driver of my personal and professional fulfilment with RiM.

Meet Stephanie

Global Head of HR

I love working here because I have been given the freedom to drive my purpose in life, which is to show people that they can belong and be supported, whilst having a satisfying and successful career. I am incredibly proud of my People Success Team, we have created an environment where each of us thrives and we work hard together to continue spreading that experience throughout the company.

Meet José

Head of Onboard Retail Europe and Managing Director Retail inMotion GmbH

RiM for me is not only the company I work for but part of my family. I had the chance to build up a team from 6 people to more than 100. More than 50% of the team I interviewed and hired myself. Apart from this, it is the inflight and travel retail industry which offers me the opportunity to work with a totally diverse universe of people and challenges me operationally and strategically every day. This is why I love working at Retail inMotion.

Meet Roy

In House Counsel

I love being a part of a global, committed, innovative, and diverse community bringing our customers and their passengers a better inflight experience.