Top 4 Start-up Products Selected for Eurowings’ Wings Bistro

After weeks of combing through applications, the big day finally arrived for Retail inMotion, Eurowings and NX-FOOD: Start-Up Pitching Day. The three companies joined forces earlier this year to identify and select the newest and trendiest products on the market to fly on board Eurowings flights. In a session that lasted just over five hours, the “Top 8” food and beverage start-ups presented their innovative, trendy and revolutionary ideas in hopes of being selected to start flying in August.

The products presented were as diverse as they were creative. From algae-based beverages and savory popcorn snacks, to energy balls and all-natural health drinks, all of the top items were sure to appeal to Eurowings’ passengers. “Together with NX-FOOD and Eurowings, we selected the products that were particularly well-matched for an inflight environment,” explained Claudia Witt, Product Manager Onboard Retail at Retail inMotion. “The finalists were drastically different, but each had the potential to be a unique, interesting and popular addition to the Eurowings selection.”

A team of 10 judges from Retail inMotion, NX-FOOD and Eurowings (including a crew representative) came together in a “Dragon’s Den” format to hear the ideas behind the top start-ups and experience their products first hand. It was a day of indulgence for the judges, and yet, with all of the healthy food items on display, the group likely ended the day a bit healthier than when they arrived.

We’re happy to say that after careful deliberation, the joint group of judges was able to whittle the top eight products down to the final four, super-trendy items that will fly on board:

  • Karl Karlo Energy Balls: An organic, vegan, long-lasting energy snack to boost passengers’ energy levels both during flight and after they’ve reached their destination.
  • Energieliebe: A delicious and all-natural energy beverage with an attached sachet (“KIQstick”) that passengers can mix in for extra vitamins, minerals and flavor.
  • Wildcorn: Air-popped popcorn with salty and savory flavors; the sinful taste of potato chips, but never fried and with no added sugar
  • Nouri Boost Shot: With their 100% all-natural, vegan energy shot, Nouri offers health-conscious passengers a special formula to boost their energy levels organically

“On behalf of the selection team, I would like to say congratulations to the winning products and start-ups,” commented José Lirio Silva, Head of Onboard Retail Europe at Retail inMotion. “We were elated to receive so many great applications for this extraordinary opportunity. We’re confident that we were able to select four products that Eurowings’ passengers will be excited about trying on board.”

Katrin Rieger, Vice President Customer Experience & Product at Eurowings, commented: “Only recently we started very successfully with our new modern catering concept with Retail inMotion in our new BIZclass. Now, I am particularly pleased to offer our guests trendy products from start-ups such as healthy, savory popcorn and energy balls on short and medium-haul routes together with Retail inMotion and NX-FOOD from August onwards.”

Make sure you take a look for these innovative items when you fly with Eurowings!

For more information on this partnership, please click here:


Recent Articles


In Focus: International Day of Families

amilies come in many shapes and sizes. Family dynamics and challenges can be relatively simple or complex. There is literally not one-size-fits-all and I would love to dispel the thinking that, as a business, we only consider families with a traditional mum, dad and kids.

Read More »

Meet Trish Costelloe

Chief Customer Officer

I am an innovative customer centric leader, passionate about people, quality, and the customer. I love that I am empowered here at Retail InMotion to lead our teams to deliver value to the customer. We use our global market expertise and insights to make a difference by driving out impactful innovative solutions. My focus is to partner with our people and customers to drive out and deliver a best-in-class customer experience, the opportunity to lead and transform that experience is what excites me on a day to day basis.

Meet Elizabeth


There is never a dull day working at Retail inMotion, our industry is in a rapid transformation which means the pace is fast and often complex but what I love most about facing these challenges is the people I get to work with every day. Our people are diverse and multicultural and this inevitably creates teams where new ideas and solutions are created – leading these teams is the most rewarding experience.

Laura Rösges


Of course, working in a growing company with international colleagues & customers is great - However, what truly delights me, are the teams and personalities working at RiM turning customer ideas into flying concepts! At RiM, there's always room to bring in new ideas on how to reimagine onboard experiences or try out new approaches to drive our business, which I simply love.

Meet Iarfhlaith


As the CTO at RiM, I am responsible for the global technology strategy. While overseeing Product, Engineering, Delivery, IT Ops and Security, I also enjoy the challenge of scaling RiM's technology capabilities for the next phase of growth for the company, and building a high performance organisation to deliver it.

Meet Colin

I am working at RiM since 2015. Watching how the customer base and solution grow into the industry leader during this time still gives me immense pride. It is still, all those years later, truly a special place to work. Without sounding cliché - every day brings something new, usually a new problem we need to resolve. Part of the RiM DNA is problem solving ability and doing this with our teams gives me a lot of satisfaction.

Meet Mir

Head of Retail NAM Region

Best thing about working for RiM is the team of creative, spontaneous and hardworking people that create a memorable Inflight experience for our clients and their guests onboard. We have a very unique culture that encourages each team member to bring their best out for our clients. We all enjoy our jobs and believe in our purpose which makes every work day fun and exciting. As they say there is “never a dull moment” at Retail inMotion.

Meet Michelle

Retail Director

I love working at RiM because the culture of our company means that everyone has a voice and we are all part of the difference we make together. We are free to make changes as part of a team and also as part of the Retail inMotion family. Travel retail involves so much more than I ever could have imagined and every day is different, exciting, challenging, and sometimes even a bit crazy.

Meet Sara

Head of OBR EMMA Region

I love working here especially because of the opportunities I was able to experience in different parts of the world and with different colleagues. These past years here have been a lot of work, growth and fun, and this is why we keep working together. Much more yet to come!

Meet Robert

Head of Retail APAC Region

RiM provides me with an environment and culture that empowers myself and my teams. Innovation and creativity are key to this culture and lead to a challenging but highly rewarding career. My role allows me not only to lead business development in my region but also to implement and then ensure performance standards for new business opportunities, so no day is every really the same, the diversity of challenges is a key driver of my personal and professional fulfilment with RiM.

Meet Stephanie

Global Head of HR

I love working here because I have been given the freedom to drive my purpose in life, which is to show people that they can belong and be supported, whilst having a satisfying and successful career. I am incredibly proud of my People Success Team, we have created an environment where each of us thrives and we work hard together to continue spreading that experience throughout the company.

Meet José

Head of Onboard Retail Europe and Managing Director Retail inMotion GmbH

RiM for me is not only the company I work for but part of my family. I had the chance to build up a team from 6 people to more than 100. More than 50% of the team I interviewed and hired myself. Apart from this, it is the inflight and travel retail industry which offers me the opportunity to work with a totally diverse universe of people and challenges me operationally and strategically every day. This is why I love working at Retail inMotion.

Meet Roy

In House Counsel

I love being a part of a global, committed, innovative, and diverse community bringing our customers and their passengers a better inflight experience.