Retail inMotion North America signs five-year agreement with Frontier Airlines to deliver full on-board retail program

DALLAS, Texas, USA/DUBLIN, Ireland, December 3, 2020 – The LSG Group’s North America region (“LSG”), and its expert brand, Retail inMotion (RiM), one of the world’s leading providers of retail and technology solutions for airlines, is pleased to announce a long-term full outsource agreement with Frontier Airlines, an American ultra-low-cost carrier headquartered in Denver, Colorado.

In summer 2021, Retail inMotion will introduce major brands and beloved products into the Frontier retail on-board offering, while taking into consideration the airline’s brand identity and traveller profiles. Through this partnership, Frontier Airlines will have access to Retail inMotion’s retail services and innovative digital platform solutions. Retail inMotion’s deeply integrated, end-to-end solution will support the airline’s strategy to increase on-board sales and enhance the customer experience.

“We are delighted to partner with Frontier Airlines to bring its customers products they know and love and provide a high level of quality that is synonymous with the Retail inMotion brand,” said Tone Cresswell, Chief Commercial Officer LSG Americas. “Individualization can unlock new revenue streams and boost customer experience, and we believe that the key to increasing both aspects is to deliver best in class products combined with digital applications,” she added.

“As Frontier continues to grow, we are extremely focused on evolving the customer experience and this new partnership with LSG and the experts at RiM will provide terrific new on-board retail options that we know our customers will appreciate and enjoy,” said Jake Filene, Senior Vice President of Customers for Frontier Airlines. 

”We are pleased to enter into a strategic partnership with Frontier Airlines to help support the company’s mission to provide its customers a customized flying experience,” added Stefan Patermann, Chief Executive Officer of Retail inMotion. “We look forward to combining our vast on-board retail experience and digital knowledge to further strengthen Frontier’s continued commitment to providing value-added in-flight choices and options for their customers.”


About Retail inMotion

Retail inMotion is an on-board retail and technology expert for the travel industry. Its culture of collaboration and innovation continues to help it steadily strengthen its position in the global on-board retail industry. Retail inMotion offers proprietary products, solutions and services in technology, crew engagement, product development, and fully outsourced on-board retail services.

Retail inMotion is a wholly owned subsidiary of the LSG Group. In 2019, the companies belonging to the LSG Group achieved consolidated revenues of EUR 3.4 billion.