Retail inMotion partners with Eurowings Discover to deliver an innovative on-board retail program

DUBLIN, Ireland, July 26, 2021 –Retail inMotion (RiM), one of the world’s leading providers of retail and technology solutions for airlines, is pleased to join forces with Eurowings Discover, the new leisure airline of the Lufthansa Group, to bring food & beverage and boutique products to the airline’s guests starting July 24th.  

RiM welcomes the opportunity to collaborate with Eurowings Discover to identify, develop, and select products for their culinary offer and boutique shop. Through this partnership, Eurowings Discover will have access to Retail inMotion’s retail services and innovative digital platform solutions.

Retail inMotion aims to create a customer-centric and sustainable retail concept and bring iconic products to the skies. The product selection for Travel Essentials invites passengers to relax and brings the holiday feeling on-board. The carefully curated list of innovative must-have products invites passengers to get into a vacation mindset and enjoy every minute of their journey. The catalogue offers a mix of beauty products such as Nuxe 50 SPF sunscreen, outdoor must-haves like Active Bird ultralight foldable Rucksack, and sustainable items like Bracenet Bracelet, which is handmade from old or savaged fishing nets. Guests in Economy Class can enjoy a premium selection of alcoholic beverages, as well as sweet and salty snacks.

Eurowings Discover is the first airline to have a fully digital and immersive magazine on board, which was made possible through Retail inMotion’s exclusive partnership with technology led digital magazine publisher e-Mersion Media (e-MM). The digital magazine invites the passenger to interact with the content and explore additional product and brand information via videos.

“We are delighted to partner with Eurowings Discover to bring its guests products they know and love in a format that has never been delivered before,” said Eva Niemietz, Retail Director at Retail inMotion. “Personalisation can increase customer experience and unlock new revenue streams, so by combining best-in-class products and market-leading digital innovation capabilities such as the interactive digital catalogue, we are confident that we can increase both aspects,” Niemietz added.

“Retail inMotion provides great on-board retail options that we know our guests will appreciate and enjoy,” said Patrick Door, Senior Product Manager at Eurowings Discover. “It has been a pleasure to work on our onboard retail offer that fully caters to the needs of leisure travellers. We are looking forward to a great partnership that aims at further enriching the customer experience through innovation in retail.“

The new retail offer became available on Eurowings Discover’s flights starting on July 24, 2021.

 

About Retail inMotion

Retail inMotion is an on-board retail and technology expert for the travel industry. Its culture of collaboration and innovation continues to help it steadily strengthen its position in the global on-board retail industry. Retail inMotion offers proprietary products, solutions and services in technology, crew engagement, product development, and fully outsourced on-board retail services.

Retail inMotion is a wholly owned subsidiary of the LSG Group. In 2019, the companies belonging to the LSG Group achieved consolidated revenues of EUR 3.4 billion.

 

About Eurowings Discover

Eurowings Discover is the new leisure airline of the Lufthansa Group. Operating out of Frankfurt, this new carrier takes travelers to the world’s most beautiful short and long haul destinations. The mission of Eurowings Discover is to tailor the travel experience to the guests’ individual needs and to make the flight a special experience. As part of the Lufthansa network, travelers can benefit from direct connections and seamless transfers to and from all German and European Lufthansa destinations, as well as an end-to-end booking process.

As a wholly owned subsidiary of Deutsche Lufthansa AG, the airline can draw on the expertise and experience of one of the world’s leading aviation companies. Flights can be booked on both lufthansa.com and eurowings.com.

Press contact: eurowingsdiscover@lufthansa-group.com

Gabriela

Gabriela

Share

Share on facebook
Share on twitter
Share on linkedin

Recent Articles

News

SWISS Saveurs To Go is here!

As part of SWISS’ efforts to reduce food waste, the airline collaborated with Retail inMotion to launch a new initiative. As of April 20th, passengers on the last inbound flight have the option to purchase unsold fresh products at a reduced price.

Read More »

Meet Elizabeth

CFO

There is never a dull day working at Retail inMotion, our industry is in a rapid transformation which means the pace is fast and often complex but what I love most about facing these challenges is the people I get to work with every day. Our people are diverse and multicultural and this inevitably creates teams where new ideas and solutions are created – leading these teams is the most rewarding experience.

Laura Rösges

.

Of course, working in a growing company with international colleagues & customers is great - However, what truly delights me, are the teams and personalities working at RiM turning customer ideas into flying concepts! At RiM, there's always room to bring in new ideas on how to reimagine onboard experiences or try out new approaches to drive our business, which I simply love.

Meet Iarfhlaith

CTO

As the CTO at RiM, I am responsible for the global technology strategy. While overseeing Product, Engineering, Delivery, IT Ops and Security, I also enjoy the challenge of scaling RiM's technology capabilities for the next phase of growth for the company, and building a high performance organisation to deliver it.

Meet Colin

I am working at RiM since 2015. Watching how the customer base and solution grow into the industry leader during this time still gives me immense pride. It is still, all those years later, truly a special place to work. Without sounding cliché - every day brings something new, usually a new problem we need to resolve. Part of the RiM DNA is problem solving ability and doing this with our teams gives me a lot of satisfaction.

Meet Mir

Head of Retail NAM Region

Best thing about working for RiM is the team of creative, spontaneous and hardworking people that create a memorable Inflight experience for our clients and their guests onboard. We have a very unique culture that encourages each team member to bring their best out for our clients. We all enjoy our jobs and believe in our purpose which makes every work day fun and exciting. As they say there is “never a dull moment” at Retail inMotion.

Meet Michelle

Retail Director

I love working at RiM because the culture of our company means that everyone has a voice and we are all part of the difference we make together. We are free to make changes as part of a team and also as part of the Retail inMotion family. Travel retail involves so much more than I ever could have imagined and every day is different, exciting, challenging, and sometimes even a bit crazy.

Meet Sara

Head of OBR EMMA Region

I love working here especially because of the opportunities I was able to experience in different parts of the world and with different colleagues. These past years here have been a lot of work, growth and fun, and this is why we keep working together. Much more yet to come!

Meet Robert

Head of Retail APAC Region

RiM provides me with an environment and culture that empowers myself and my teams. Innovation and creativity are key to this culture and lead to a challenging but highly rewarding career. My role allows me not only to lead business development in my region but also to implement and then ensure performance standards for new business opportunities, so no day is every really the same, the diversity of challenges is a key driver of my personal and professional fulfilment with RiM.

Meet Stephanie

Global Head of HR

I love working here because I have been given the freedom to drive my purpose in life, which is to show people that they can belong and be supported, whilst having a satisfying and successful career. I am incredibly proud of my People Success Team, we have created an environment where each of us thrives and we work hard together to continue spreading that experience throughout the company.

Meet José

Head of Onboard Retail Europe and Managing Director Retail inMotion GmbH

RiM for me is not only the company I work for but part of my family. I had the chance to build up a team from 6 people to more than 100. More than 50% of the team I interviewed and hired myself. Apart from this, it is the inflight and travel retail industry which offers me the opportunity to work with a totally diverse universe of people and challenges me operationally and strategically every day. This is why I love working at Retail inMotion.

Meet Roy

In House Counsel

I love being a part of a global, committed, innovative, and diverse community bringing our customers and their passengers a better inflight experience.