Retail inMotion Extends Partnership with Spirit Airlines

Retail inMotion would like to announce that it has extended its proven partnership with Spirit Airlines for another three years. Since 2014, Retail inMotion has proudly worked with Spirit to manage their fully-outsourced onboard retail program.

The contract between Retail inMotion and Spirit Airlines will continue within its existing framework and will include category and supply chain management, catering delivery and the continued use of Retail inMotion’s proprietary technology solutions. Additionally, Spirit will introduce an upgraded payment solution from Retail inMotion. With the new solution in place, Spirit’s crew will process orders and take payments on board using an iPad Mini 4 fitted within a custom-designed and unique sled.

“Spirit is committed to offering a unique, customizable and memorable experience for our Guests,” commented Lania Rittenhouse, Vice President Inflight Experience at Spirit Airlines. “Over the past four years, our partnership with Retail inMotion has allowed us to confidently say that our onboard food and beverage menu fully supports this goal.”

“The mission for our partnership with Spirit has been consistent from the start,” explained Mir Khan, Head of Onboard Retail North America at Retail inMotion. “We want to support Spirit by providing them with a reliable and well-performing onboard retail program that reinforces their brand values and creates a remarkable food and beverage experience for their Guests. We’re very pleased to be extending this mission for another three years.”

Spirit is known in the airline industry to be low-fare, high-quality and focused on a fun Guest experience. The company aims to provide the lowest total price to their Guests by offering an unbundled pricing approach. Spirit boasts the youngest aircraft fleet of any major US airline and operates more than 500 daily flights to 65 destinations in the United States, Latin America and the Caribbean.

Retail inMotion, based in Ireland, became a fully integrated member of the LSG Group in 2016. The company’s culture of collaboration and innovation continues to help it to steadily strengthen its position in the global onboard retail industry. Retail inMotion offers propriety products, solutions and services in onboard retail IT technology, crew training, product distribution, inflight entertainment, and fully outsourced onboard retail services.