Retail inMotion, Eurowings and METRO AG Team Up for Innovation

We are pleased to announce that Retail inMotion has entered into a cooperation with Eurowings and NX-FOOD, an innovation-driving hub of METRO, to bring new products and food solutions to passengers on board Eurowings flights beginning in August 2018.

NX-FOOD is short for Next Generation Food. As a hub, it is always on the lookout for new technologies, impulses and innovative products shaping the future food system. In a special program, it offers food startups the opportunity to gauge customers’ demand for their product in a three-month market trial at so-called start-up shelves at real or METRO Cash & Carry. After this piloting phase, a jury decides whether or not the product gets listed in the assortment.

The same logic applies for this cooperation: Upon completing a comprehensive application with NX-FOOD, all airline-appropriate food and beverages will be submitted to a joint jury from Eurowings, NX-FOOD and Retail inMotion to be assessed for their potential to fly onboard Eurowings flights for a three-month validation period.

Based on sales data and customer feedback, a decision will be made after the three-month test period as to whether or not the products will remain on the menu permanently. At that time, the jury will also select new menu items to be added to the Eurowings menu.

“Our goal is always to support our clients by offering them the trendiest and most innovative items we can for their onboard retail programs,” commented José Lirio Silva, Head of Onboard Retail Europe for Retail inMotion. “Entering into this partnership with NX-FOOD is a great way for us to identify up-and-coming food products and trends and offer them directly to Eurowings’ passengers.”

“Supporting these pioneering start-ups is certainly in line with our Eurowings brand values,” commented Katrin Rieger, Vice President of Customer Experience and Product Eurowings. “We are thrilled to be taking this step with Retail inMotion and NX-FOOD and expect that the products that are entered will be great additions to our Wings Bistro.”

“With the NX-FOOD program, we are not only showing which new products and innovations are available in the food sector, but at the same time also supporting start-ups by validating their ideas at different target groups. With Eurowings and Retail inMotion, we have gained strong partners that add a huge value to our start-ups,” commented Clément Tischer, Program Manager at NX-FOOD.


Retail inMotion, based in Ireland, became a fully integrated member of the LSG Group in 2016. The company’s culture of collaboration and innovation continues to help it to steadily strengthen its position in the global onboard retail industry. Retail inMotion offers propriety products, solutions and services in onboard retail IT technology, crew training, product distribution, inflight entertainment, and fully outsourced onboard retail services.

NX-FOOD stands for Next Generation Food and is a hub of METRO for new food solutions to address customer demands, future trends and a better food system. The range of NX-FOOD covers topics such as food waste and its reduction, vertical farming as well as sustainable new food concepts and innovative products for hospitality and end consumers that are made accessible by way of initiatives such as the Start-up Shelf. More information about NX-FOOD at

METRO is a leading international specialist in wholesale and food retail. The company operates in 35 countries and employs more than 150,000 people worldwide. In financial year 2016/17, METRO generated sales of around €37 billion. The company provides custom solutions to meet the regional and international needs of its wholesale and retail customers. With its sales brands METRO/MAKRO Cash & Carry and Real as well as delivery services and digitalisation initiatives METRO sets the standards for tomorrow: for customer focus, digital solutions and sustainable business models. More information at

Eurowings is the low-cost airline from the Lufthansa Group specialising in affordable direct flights within Europe and from its Cologne/Bonn, Munich and Dusseldorf locations to attractive long-haul destinations. The airline currently offers more than 210 destinations in over 50 countries worldwide. Regardless of whether it’s a business trip, city break or beach holiday – Eurowings has the right flight for every occasion. Flights with Eurowings can be booked online at or via the Eurowings app.