From the River to the Skies

Choosing products for an airline’s onboard retail program is often a question of branding. At Retail inMotion, we know exactly the types of items that people want to purchase on board and can leverage those product categories to select the coolest and most interesting product brands that support an airline’s overall branding goals. We are doing this very thing with at the moment with our customer Eurowings.

Our team in Cologne, Germany, started working closely with Eurowings last August to bring new start-up products and super trendy items on board Eurowings’ flights to help underpin their hip and trendy service offering. This has manifested itself in several ways since last year – including the implementation of a partnership between ourselves, Eurowings and NX-Food, the innovation hub of METRO AG (read more about that here). Another major way that we’re helping innovation take flight for Eurowings is through their new coffee brand on board – Public Coffee Roasters.

Public Coffee Roasters (PCR) is a local Hamburg-based coffee brand that fits to the innovative spirit of Eurowings. Their coffee is responsibly sourced, handpicked for the highest quality, comes from small-batch farmers and is hand-roasted in Germany on the Elbe river.

So, how did we find such a cool and socially responsible brand? Our team knew that choosing a German coffee roaster was the best way to support Eurowings’ brand – so we researched more than 20 different German coffee companies and narrowed our search down to a few finalists based on the company’s ability to meet supply chain needs and our very high quality standards. Then came the fun part – the tasting! Together with Eurowings, our team tasted out the various coffees. Imagine sitting around in a room full of people, commenting on the robustness of flavours found in each coffee blend. It was a hipster’s dream session!

In perfect harmony with the care taken to select the coffee beans, the warm beverage is freshly brewed on board within passengers’ cups. By using our proprietary SUPRlid design, passengers can enjoy a truly handcrafted, local coffee shop experience when they fly with Eurowings. The SUPRlid has a built-in strainer that transforms passengers’ cups into in-cup brew pots. Hot water is added directly to the fresh, ground coffee in passengers’ cups and, once it steeps, they can enjoy the freshest, most flavourful coffee on board.

The whole experience is revolutionary. Very trendy, very cool.

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Meet Trish Costelloe

Chief Customer Officer

I am an innovative customer centric leader, passionate about people, quality, and the customer. I love that I am empowered here at Retail InMotion to lead our teams to deliver value to the customer. We use our global market expertise and insights to make a difference by driving out impactful innovative solutions. My focus is to partner with our people and customers to drive out and deliver a best-in-class customer experience, the opportunity to lead and transform that experience is what excites me on a day to day basis.

Meet Elizabeth


There is never a dull day working at Retail inMotion, our industry is in a rapid transformation which means the pace is fast and often complex but what I love most about facing these challenges is the people I get to work with every day. Our people are diverse and multicultural and this inevitably creates teams where new ideas and solutions are created – leading these teams is the most rewarding experience.

Laura Rösges


Of course, working in a growing company with international colleagues & customers is great - However, what truly delights me, are the teams and personalities working at RiM turning customer ideas into flying concepts! At RiM, there's always room to bring in new ideas on how to reimagine onboard experiences or try out new approaches to drive our business, which I simply love.

Meet Iarfhlaith


As the CTO at RiM, I am responsible for the global technology strategy. While overseeing Product, Engineering, Delivery, IT Ops and Security, I also enjoy the challenge of scaling RiM's technology capabilities for the next phase of growth for the company, and building a high performance organisation to deliver it.

Meet Colin

I am working at RiM since 2015. Watching how the customer base and solution grow into the industry leader during this time still gives me immense pride. It is still, all those years later, truly a special place to work. Without sounding cliché - every day brings something new, usually a new problem we need to resolve. Part of the RiM DNA is problem solving ability and doing this with our teams gives me a lot of satisfaction.

Meet Mir

Head of Retail NAM Region

Best thing about working for RiM is the team of creative, spontaneous and hardworking people that create a memorable Inflight experience for our clients and their guests onboard. We have a very unique culture that encourages each team member to bring their best out for our clients. We all enjoy our jobs and believe in our purpose which makes every work day fun and exciting. As they say there is “never a dull moment” at Retail inMotion.

Meet Michelle

Retail Director

I love working at RiM because the culture of our company means that everyone has a voice and we are all part of the difference we make together. We are free to make changes as part of a team and also as part of the Retail inMotion family. Travel retail involves so much more than I ever could have imagined and every day is different, exciting, challenging, and sometimes even a bit crazy.

Meet Sara

Head of OBR EMMA Region

I love working here especially because of the opportunities I was able to experience in different parts of the world and with different colleagues. These past years here have been a lot of work, growth and fun, and this is why we keep working together. Much more yet to come!

Meet Robert

Head of Retail APAC Region

RiM provides me with an environment and culture that empowers myself and my teams. Innovation and creativity are key to this culture and lead to a challenging but highly rewarding career. My role allows me not only to lead business development in my region but also to implement and then ensure performance standards for new business opportunities, so no day is every really the same, the diversity of challenges is a key driver of my personal and professional fulfilment with RiM.

Meet Stephanie

Global Head of HR

I love working here because I have been given the freedom to drive my purpose in life, which is to show people that they can belong and be supported, whilst having a satisfying and successful career. I am incredibly proud of my People Success Team, we have created an environment where each of us thrives and we work hard together to continue spreading that experience throughout the company.

Meet José

Head of Onboard Retail Europe and Managing Director Retail inMotion GmbH

RiM for me is not only the company I work for but part of my family. I had the chance to build up a team from 6 people to more than 100. More than 50% of the team I interviewed and hired myself. Apart from this, it is the inflight and travel retail industry which offers me the opportunity to work with a totally diverse universe of people and challenges me operationally and strategically every day. This is why I love working at Retail inMotion.

Meet Roy

In House Counsel

I love being a part of a global, committed, innovative, and diverse community bringing our customers and their passengers a better inflight experience.