#ADayInTheLife: Ever wondered what it’s like to be a Crew Engagement Manager?

You’re familiar with Retail inMotion’s culture and work environment (to refresh your memory, read this article), but have you ever wondered what’s it really like to work here? 

We recently launched a new series called #ADayInTheLife, in which we invite RiM employees to tell us more about how they approach their work day, from managing their time, to work-life balance, to their hobbies. After all, what better way to showcase our workplace diversity than to get them to walk us through an average day? Check out the first interviews here and here.

In the third edition of the #ADayInTheLife series, Terry Kinane, Crew Engagement Manager at Retail inMotion, tells us about her typical work day.

NameTerry Kinane
PositionCrew Engagement Manager for Ireland & UK
LocationDublin, Ireland

Describe your typical work day

I get to the office most days before 8am just in time to take advantage of our great canteen facilities and Al’s porridge that sets me up for the day.

One of my roles as Crew Engagement Manager for Aer Lingus is to work with our design department to create various types of communication for the crew in relation to Incentives, Product knowledge, VPOS and retail skills. We also produce a newsletter every 6-8 weeks to keep the crew updated on new listings, specific products or changes to vPOS.

My days are very varied, contacting suppliers to ask for support in relation to Incentives, meeting with the product team to understand what products are coming down the line, making hampers to reward the many winning crew we have monthly, or working with other members of the team sharing ideas and developing new strategies.

I always try to get out for a little walk at lunch time if the weather is not too bad – it clears my head and I need to walk as much as possible now as I am preparing for a Camino in Spain in April.

I get a lot of support from Anthony the Global Crew Engagement Manger  who has a lot of experience in his previous roles of crew management and promoting retail.

Wednesday is a special day for me because I drive out to the Aer Lingus Dublin Crew room which is airside in the Airport, to meet the crew (we call these “crew clinics”). I have an airport pass, and this allows me the access I need to engage with the cabin crew in relation to the products we have on board. Sometimes they will offer suggestions as to what we might consider stocking, other times they will give me feedback on actual products and what the guests are saying. I also visit the teams in Cork, Shannon, and Belfast when I can.

What makes your job exciting?

My job is really varied, some days I am in the office writing communications, other days I am dealing with suppliers, and then I get to spend one day a week at the airport. I never get bored!

I used to be cabin crew myself with Emirates and whilst I left the airline industry for about 12 years to pursue a career in training, I am happy to be back in this environment.  I feel the crew have much more respect for me and what I have to say, when they realise, I used to be crew just like them.

I joined RiM in 2015 and at that stage there were only two of us providing vPOS training, today I’m part of a team of eight and now we are all about Engagement and providing crew with knowledge and skills to help them sell the products we provide.

I drop my son off on the way to work and I pick my daughter up on the way home from work so that allows me time to share our days achievements and have some family time. My day is varied, interesting, rewarding and sometimes has challenges but I love my job and especially my crew interaction.