#ADayInTheLife: “Making sure the crew have the right tools to offer the best onboard guest experience is the most rewarding part of my job”

Welcome back to our #ADayInTheLife series, where we invite RiM employees to tell us more about how they approach their workday, from managing their time, to work-life balance, to their hobbies. 

Last year, we invited Terry Kinane, Crew Engagement Manager at Retail inMotion to discuss what it's like to be a Crew Engagement Manager. Since our readers were very interested in crew engagement and how Retail inMotion helps prepare the crew to facilitate the in-flight service process, we wanted to bring back the topic; this time, we interviewed Patrick Heitmeyer, Crew Engagement Manager Europe.  

Name: Patrick Heitmeyer

Position: Crew Engagement Manager Europe

Location: Cologne, Germany

Years of experience at RiM: 3 years

Describe your typical workday

There is no such thing as a “typical” workday. Crew Engagement covers so many areas. Whether it is a training day at an airline’s training centre, the hosting of crew roadshows, or concept design for a new Crew Engagement program, no day is like the other.

Currently, in the midst of implementations, project work, including numerous meetings, creating and updating training documentation is as “typical” as it can be.


What makes your job exciting?

There are three things that make my job exciting:

  • First, the team that I am a part of, not just within Crew Engagement but within the RiM family as a whole.
  • Second, the versatile work that is required to perform my tasks. It is not a single-focus assignment, but the gathering of information from all sorts of departments to combine them and package them in crew-size bites.
  • Third, and probably most important, the chance for me to bring together all my experiences into this one role (ex-crew, entrepreneur, studies in psychology and business).

Recently, I had the opportunity to hold a leading role during the Onboard Retail implementation for the three Lufthansa Group airlines. This has been the most challenging and exciting time yet.


What is the most rewarding part of your job?

Being able to bring my former crew experience (yes, I lived five years in Dubai!) to this side of the table. Now I am able to influence all areas to assist the crew in having the right tools to perform the best onboard guest experience.


What is one thing about you or your passion that you would like to share with the RiM family?

I love gardening! Getting your hands “dirty”, cutting and trimming, only to see nature grow to its best is very rewarding, relaxing, and soothing to me. Hence, becoming a landscape architect was my goal for most of my teenage years. The fact that my little daughter now stops at every blossoming flower to admire it makes me happy and proud. Obviously, I have passed on the right genes!



Recent Articles


In Focus: International Day of Families

amilies come in many shapes and sizes. Family dynamics and challenges can be relatively simple or complex. There is literally not one-size-fits-all and I would love to dispel the thinking that, as a business, we only consider families with a traditional mum, dad and kids.

Read More »

Meet Trish Costelloe

Chief Customer Officer

I am an innovative customer centric leader, passionate about people, quality, and the customer. I love that I am empowered here at Retail InMotion to lead our teams to deliver value to the customer. We use our global market expertise and insights to make a difference by driving out impactful innovative solutions. My focus is to partner with our people and customers to drive out and deliver a best-in-class customer experience, the opportunity to lead and transform that experience is what excites me on a day to day basis.

Meet Elizabeth


There is never a dull day working at Retail inMotion, our industry is in a rapid transformation which means the pace is fast and often complex but what I love most about facing these challenges is the people I get to work with every day. Our people are diverse and multicultural and this inevitably creates teams where new ideas and solutions are created – leading these teams is the most rewarding experience.

Laura Rösges


Of course, working in a growing company with international colleagues & customers is great - However, what truly delights me, are the teams and personalities working at RiM turning customer ideas into flying concepts! At RiM, there's always room to bring in new ideas on how to reimagine onboard experiences or try out new approaches to drive our business, which I simply love.

Meet Iarfhlaith


As the CTO at RiM, I am responsible for the global technology strategy. While overseeing Product, Engineering, Delivery, IT Ops and Security, I also enjoy the challenge of scaling RiM's technology capabilities for the next phase of growth for the company, and building a high performance organisation to deliver it.

Meet Colin

I am working at RiM since 2015. Watching how the customer base and solution grow into the industry leader during this time still gives me immense pride. It is still, all those years later, truly a special place to work. Without sounding cliché - every day brings something new, usually a new problem we need to resolve. Part of the RiM DNA is problem solving ability and doing this with our teams gives me a lot of satisfaction.

Meet Mir

Head of Retail NAM Region

Best thing about working for RiM is the team of creative, spontaneous and hardworking people that create a memorable Inflight experience for our clients and their guests onboard. We have a very unique culture that encourages each team member to bring their best out for our clients. We all enjoy our jobs and believe in our purpose which makes every work day fun and exciting. As they say there is “never a dull moment” at Retail inMotion.

Meet Michelle

Retail Director

I love working at RiM because the culture of our company means that everyone has a voice and we are all part of the difference we make together. We are free to make changes as part of a team and also as part of the Retail inMotion family. Travel retail involves so much more than I ever could have imagined and every day is different, exciting, challenging, and sometimes even a bit crazy.

Meet Sara

Head of OBR EMMA Region

I love working here especially because of the opportunities I was able to experience in different parts of the world and with different colleagues. These past years here have been a lot of work, growth and fun, and this is why we keep working together. Much more yet to come!

Meet Robert

Head of Retail APAC Region

RiM provides me with an environment and culture that empowers myself and my teams. Innovation and creativity are key to this culture and lead to a challenging but highly rewarding career. My role allows me not only to lead business development in my region but also to implement and then ensure performance standards for new business opportunities, so no day is every really the same, the diversity of challenges is a key driver of my personal and professional fulfilment with RiM.

Meet Stephanie

Global Head of HR

I love working here because I have been given the freedom to drive my purpose in life, which is to show people that they can belong and be supported, whilst having a satisfying and successful career. I am incredibly proud of my People Success Team, we have created an environment where each of us thrives and we work hard together to continue spreading that experience throughout the company.

Meet José

Head of Onboard Retail Europe and Managing Director Retail inMotion GmbH

RiM for me is not only the company I work for but part of my family. I had the chance to build up a team from 6 people to more than 100. More than 50% of the team I interviewed and hired myself. Apart from this, it is the inflight and travel retail industry which offers me the opportunity to work with a totally diverse universe of people and challenges me operationally and strategically every day. This is why I love working at Retail inMotion.

Meet Roy

In House Counsel

I love being a part of a global, committed, innovative, and diverse community bringing our customers and their passengers a better inflight experience.