The ‘new normal’ will require innovative solutions, which is why, in the last few months, we have been actively working on a new approach to onboard retail: OBR LITE, which allows us to implement an Onboard Retail concept within eight to ten weeks with minimum viable products and services.

In addition to using this unique time to further accelerate our digital journey, we have adapted our onboard retail solutions to help airlines restart their activity by reducing complimentary catering costs while increasing ancillary revenues, with little or no effect on the passenger experience.

For us at Retail inMotion, the top priority is to support airlines with a fast implementation of our various solutions. Right now, our efforts go toward supporting the safe return to flying for both crew and passengers while safeguarding and enhancing the passenger experience on board.

Retail inMotion is successfully defining and navigating into the ‘new normal’ and adjusting the business strategy to meet the changed customers’ needs in the time of COVID-19 and beyond.