Retail inMotion to support the Lufthansa Group on their path to a new onboard-retail concept

DUBLIN, Ireland, November 17, 2020 – Retail inMotion (RiM), one of the world’s leading providers of retail and technology solutions for airlines, continues to add to its onboard-retail success story: the Lufthansa Group has chosen RiM as its exclusive partner in implementing this promising business model alongside them. The company will support the global aviation group by providing its expertise and best practices in the development and management of a customer-centric and premium retail concept.

From spring 2021, the new high-quality food and beverage products will be available to Economy class passengers on Lufthansa, SWISS, and Austrian Airlines short- and medium-haul flights. Based on their respective brand identity, Retail inMotion designed individual product concepts together with the airlines. The common denominator will be the emphasis on fresh, regional highlights, as well as a carefully selected and curated assortment of snacks and drinks. The new concept will be introduced consecutively by each airline and replace complimentary snacks.

The partnership will open up RiM’s full range of technology solutions to the Lufthansa Group and will support the company on its path to delivering a premium, integrated passenger and crew experience by using innovative digital platform solutions.

The onboard-retail business has grown strongly in recent years thanks to technological advancements now available and increasing passenger demand. Sustainability, individualization, and overall quality standards have become essential factors in purchasing decisions. Through the new collaboration, RiM will contribute to the Lufthansa Group’s goal of offering passengers a larger selection of products onboard and boosting passenger satisfaction while always remaining focused on sustainability and process innovation. During the current COVID-19 pandemic, RiM’s technology has also become a key solution in facilitating social distancing requirements to protect passengers and crew.

“This contract win confirms RiM’s high quality and premium standards, as well as its market-leading digital innovation capabilities, which have been consistently developed over the years,” said Stefan Patermann, Chief Executive Officer of Retail inMotion. “We are proud to support three leading European airlines in building a best-in-class passenger experience based on individualisation, excellence and efficiency,” added José Lirio Silva, Head of Onboard Retail Europe for Retail inMotion. “We are looking forward to supporting the Lufthansa Group on this exciting new journey.”

“Our customers want more choice and quality,” said Heike Birlenbach, Chief Commercial Officer (CCO) at Lufthansa Airlines. “With RiM as a retail and IT partner, we can optimally implement the new concept and offer our customers a broader, high-quality selection of food and beverages onboard in the future.”


About Retail inMotion

Retail inMotion is an onboard retail and technology expert for the travel industry. Its culture of collaboration and innovation continues to help it in steadily strengthening its position in the global onboard-retail industry. RiM offers proprietary products, solutions and services in technology, crew engagement, product development, and fully outsourced onboard-retail services.

Retail inMotion is a wholly owned subsidiary of the LSG Group. In 2019, the companies belonging to the LSG Group achieved consolidated revenues of EUR 3.4 billion.