We are very happy to announce that Retail inMotion has entered into a retail consultancy agreement with Aer Lingus. As part of the agreement, Retail inMotion will act in an advisory role to the airline for onboard retail services.
The scope of this partnership will initially include consultation on onboard retail & duty free range selection & management, crew training, menu card & catalogue design and optimization of the airline’s existing onboard retail program.
“We are delighted to have been selected by Aer Lingus to become their retail partner,” commented Stefan Patermann, Retail inMotion Chief Executive Officer. “We will look to leverage our industry expertise, innovative solutions and customer-centric approach to one of the most prestigious onboard retail programs in the industry.”
“We welcome the retail expertise and technology solutions that a world leader in aviation retailing can bring the Aer Lingus platform. Our Bia and Boutique ranges form an important part of our in-flight service and we look forward to working in partnership with Retail inMotion to further enhance our award-winning guest experience,” commented Mike Rutter, Aer Lingus Chief Operating Officer.
Aer Lingus is the national airline of Ireland, founded in 1936. It operates 63 aircraft on routes to destinations in the UK, Europe and North America and carries more than 12 million guests per annum. Aer Lingus is Ireland’s only 4-Star airline, awarded by Skytrax, the international air transport rating organization. Its home base is Dublin Airport. The airline enjoys a reputation as one of the pioneers of inflight retail in Europe and is a member of International Airlines Group (IAG).
Retail inMotion, based in Ireland, became a fully integrated member of the LSG Group in 2016. The company’s culture of collaboration and innovation continues to help it to steadily strengthen its position in the global onboard retail industry. Retail inMotion offers propriety products, solutions and services in onboard retail IT technology, crew training, product distribution, inflight entertainment, and fully outsourced onboard retail services.