In-flight customer proposition development
- Retail inMotionTM began its corporate career by specialising in developing and growing Buy-on-Board (BoB) sales solutions. We have contributed to the success of Buy-on-Board models of some of the world’s most demanding and successful airlines. Retail inMotionTM can take a consultative approach to helping your airline convert to a Buy-on-Board model.
Outsource procurement
- Now buyers can browse a centralized listing of available products, product debuts and product specials. Retail inMotionTM does all the work for you, and delivers all the right details ‒ packaging, pallet size, shipping locations and prices. Now product procurement is as easy as shopping on the web.
End-to-End / Point-2-Plane supply chain
- In our mission for cost efficiency we looked at the way products get on the plane and decided it was time for a change. We wanted to make the last mile simpler… better… less expensive. We’ve partnered with a range of innovative partners to consolidate warehousing, cart packing, and delivery to your aircraft on a regional basis. Now your hub operations will no longer have to rely solely on traditional caterers making your airport operations more flexible and less expensive.
In-flight marketing & promotion
- We can assist in menu development, sales training and optimisation. We can ensure that your transition to a BoB model is a success with your finance department and with your crew and customers.
- We can provide product display stands that give your products better visibility and drive impulse purchases. We know that the real selling happens on the aircraft itself. We are bringing the best sales practises from the retail world and putting them in the air.
In-flight sales development
- Retail inMotionTM actively drives your sales by training your crews. When you choose RiM as a complete outsource partner, we educate your staff about the products, the brands and the different types of customer. We teach them not only how to sell, but how to up-sell. Not only how to ask customers, but how to engage with them.
- Retail inMotionTM arms your crews with all the tools they need to succeed onboard. Retail inMotion’sTM Vector POS system makes cross selling or promotional suggestions.

