We are constantly studying the marketplace, looking for new trends, popular brands, the up-and-comers, and the star performers. We identify those with in-flight potential. We find the best of FMCG, engage with the brand owners and bring them onboard. When we can’t find a product that meets our high standards, we will create products that do.
- Idea Generation
We are ideas people at our very origin; our business was conceived from the idea that we could create products that would be smaller, lighter and easier to pack on an airline. From there, our ideas have developed to create more than just products. We want to generate great ideas that can be put into practice to make a difference to your business
- Product Research
Finding out what customers really want is what can make all the difference to our customer’s competitiveness. We continually test and research new and existing products to make sure our clients have the the most suitable and best performing products to maximise the limited space on board.
- New Product Conception
We consider raw materials, packaging, size, storage, logistics and branding. We create new product concepts for the general market, or unique product concepts specifically for individual customers.
- Product Development
From substantial research, we endeavour to develop products and services that keep up with market trends and emerging technology. We want to ensure that our customers are keeping their on-board offer fresh and up to date, as well as keeping operations as streamlined as possible.
- Sourcing & Contract Negotiation
We know the importance of FMCG brands and products, as well as being able to recognise the potential of up-and-coming products; we want to source these on our customer’s behalf. We can provide a full suite of products and services from different companies and manage the procurement process from beginning to end.