Research
At Retail inMotion, we are constantly studying the marketplace, looking for new
trends, popular brands, the up-and-comers, and the star performers. We identify
those with in-flight potential. We find the best of FMCG, engage with the brand
owners, and bring them onboard.
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Idea Generation
Consumer insights lead us to develop ideas. We constantly ask of ourselves: Can
we create a solution? Address unmet needs? Supply demands? Will it work? We think
like passengers, crew, chefs, caterers, buyers, marketers, and financial controllers.
We only bring you the ideas that fly.
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Sourcing
No matter what the needs of your airline, we can find the solution. Whether it’s
a better product or just a better price. 2008 has been a landmark year in bringing
more products into our portfolio.
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Product Development
When we can’t find a product that meets our standards, we go back to the drawing
board. We consider packaging, size, storage, branding. We create, develop, test...
and launch.
RiM can tailor-make products to suit the needs of your airline.
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