Retail inMotionTM In-Flight Retail Specialist
Retail inMotionTM is an industry leading in-flight retail specialist. We are a first in class product, service and solutions provider to the new breed of cost conscious and profit driven airline. We are proud to be the world’s first results driven in-flight retail supplier. We have a proven track record with some of the world’s largest and most demanding airlines.
Retail InMotionTM is a sales development organization. We specialize in maximizing in-flight revenues and reducing operating expenses. We do this in several ways. First, we look for brands and products that are going to perform well onboard. If existing products don’t have the right characteristics ‒ whether that is price, serving size, or weight ‒ we design our own. We work with well established businesses as well as developing our own brands. At Retail inMotionTM, we pay close attention to the way airline retail operates. We have developed a software suite that assists in finding, sourcing and distributing product. We can save airlines time and money by receiving and consolidating product for them at a centralised warehouse. We know we can aggregate all that shipping volume and save them on their shipping costs. Finally, we can give suppliers real-time stock and usage data, so there is no reason that an order is made too early or too late. After all, just-in-time supply saves on working capital.
In short, we are specialists in Procurement and New Product Development, Sales Training and Promotions and have a best-in-class Logistics and Supply Chain. Underneath everything is a strong IT backbone. And we’ve only just begun. We are going to keep on innovating and bringing airlines and suppliers exactly what they need to succeed in sales.
Retail inMotionTM is concerned with our customers’ sales and bottom line. We are willing to revolutionise market standards to make it happen. For example, we looked at caterers and warehousing/logistics which have always been separate, discrete roles. But we thought “Why can’t we combine functions?” The reason was that the incumbent caterers had the right plane-side real estate. So once we realised that DHL also had the same real estate at virtually every airport in the world and the capacity to handle cart packing, we partnered up to usurp the role of a traditional caterer. We are basically cutting out a middle-man to increase efficiency. People call us revolutionary because of the way we redefine roles.
One of the things we are recognised most for by airlines is our sales training and promotions. We invest heavily in making sure crews have the right knowledge, incentives and tools to sell onboard. We hold workshops on new products, teach up-selling techniques and administer sales contests. We also supply crews with display stands that we designed to increase product visibility onboard. Finally, we arm crews with smart vPOS devices that can help them sell effectively, handle bigger transactions, take notes, set reminders, and record their performances onboard.
Our business model revolves around our two core competencies
Total In-Flight Retail Outsourcing read more >>
- In-flight customer proposition development
- Outsource procurement
- End-to-End / Point-2-Plane supply chain
- In-flight Marketing & Promotion
- In-flight Sales Development
Total In-Flight Retail Technology Solutions read more >>
- End-to-end In-flight Retail Management solution
- Travel Retail Product Marketplace
- Total In-flight Entertainment & Media solution integrated with In-flight Retail Programme
Each of our business units is segmented into defined customer propositions:
By delivering customer-specific solutions through each of our business units or combining all of our expertise as a complete in-flight retail outsource partner, we believe we help our customers:
- Enhance the end customer experience
- Align the marketing strategy of the airline and the sales process
- Maximise ancillary revenues through knowledge and automation
- Enable crew to be more productive
- Manage the end-to-end in-flight process more efficiently
- Control the off-board processes more effectively
We know that the real selling happens on the aircraft itself. We are bringing the best sales practises from the retail world and putting them in the air.
